Rose Rice's Obituary
Rosalie ‘Rosie’ Rice passed away peaceably in her home, March, 1, 2017. A long-time resident of Miami and Sunny Isles, Rose was born a twin in 1924 in Providence Rhode Island, to Benjamin and Bessie Pulner Rice.
Beginning her career in Providence and New York City, Rose came to Miami Beach in 1948 to work at the Miami Daily News. Advancing rapidly, she become secretary at Paul M. Braun Amusements and a columnist for the Miami Beach Sun, as well as overseeing amusements advertising. In 1960 she launched her independent career in advertising founding Adam Advertising for the Aztec Group of hotels in Sunny Isles, and in 1964 launching Rose Rice Associates, Inc. Rose was the first woman to own her own ad agency in Greater Miami.
Rose was a stalwart member of the Advertising Federation of Greater Miami since 1960, rising to President in 1979-1980. She was the recipient of many ‘first’ awards, including the first person from Miami to receive the Jack Phillips Gold Medal from the State of Florida for her outstanding contributions to advertising; the 1971 Advertising Personality of the Year and in 1981 the Ad Fed’s first woman to receive the Silver Medal Award. That same year, Dade Mayor Steve Clark Proclaimed March 25th 1981 as Silver Medal Day honoring Rose. She was the first woman president of Alpha Delta Sigma, among many other ‘firsts’.
A life-long member of Temple Beth Sholom, she was active in the Jewish Museum of Miami Beach, the Holocaust Museum of Washington DC, and the Children’s Cancer Caring Center.
Survivors include her nephews Sanford Gorodetsky (Barbara) and Ira Rice (Sharon) and nieces Lenore Gorodetsky, Marilyn Daniels and Barbara Ramsey(Ted).
A special thank you to the loyal and devoted ladies and close friends who were there for her over the years … and until the day she died.
Chapel service 11:00 am Friday, March 3, 2017 at Levitt Weinstein Eternal Light Funeral Service Center, 18840 West Dixie Highway, North Miami Beach, Florida 33180 (305) 932-2700.
In lieu of flowers, Rose requested donations to the Ad Federation Scholarship Fund and the Children’s Cancer Caring Center.
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